Que Sera is a boutique milliner with an expansive product line in couture shops all over North America including Bloomingdale’s and Ogilvy’s. Since inception, the company has gained recognition on the strength of its fresh designs, elegant style and uncompromising quality.
The Design Firm was brought in at the beginning of the process to create the company’s brand identity and complete visual architecture system that would include the execution of catalogues, stationary, hang tags, website, environmental graphics, signage and art direction of photo shoots.
The challenge was to create an identity that was elegant and romantic, but flexible enough to adapt to the changing trends of each season. Working closely with the fashion designers and marketers at Que Sera, we have been able to maintain the integrity of the brand as well as keep the look fresh and witty over many seasons.
Current catalogue
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